Brand Consultant Specializing in Footwear Brand Startup and Launch Phase

I rely on 37 years of dedicated experience to create customized footwear and fashion industry expert services to fit the precise needs of each client, including brands, attorney groups, students, and educational institutions. 

My objective is to offer a deep knowledge based perspective when providing industry expert witness services and a unique insight into technical aspects of footwear design, development, merchandising, sourcing, manufacturing and sales management.

I am able to deliver an overall broad view of the entire creative product line process from start to finish, including business management and planning for large companies and start-ups. 

CONCEPT, PROCESS & PRODUCT PLANNING

  • Specialization in footwear brand startup consulting
  • Market research and analysis
  • Strategic direction for product briefing
  • Last selection and development
  • Development and implementation of fit and wear test programs
  • Creation of product cycle calendars
  • Project management
  • Defining a logical and profitable pricing structure
  • Margin analysis and improvement

SALES MANAGEMENT

  • Define team needs and conduct employment searches
  • Consult on management goals and achieving sales targets
  • Targeting specific distribution channels
  • Strategic planning of deliverables
  • Plan and create sales conference content and presentations

Client List

Client Testimonials

“Working with Caroline has been the epitome of “as good as it gets!” As a start-up brand, we began working with Caroline from the inception. She possesses a wealth of knowledge of the shoe industry from a career dedicated to all things shoes. Not only is she an expert in product development but also in merchandising, and brand evolvement. Her work guided us in all of the details from managing the design process with our shoe designer, to selecting a factory, country research, logistics & customs import designations, sustainability definitions, product testing requirements, fit testing, design changes, & packaging.

While in production, Caroline was fundamental in advising how to write our product descriptions, website FAQs, social media post topics, and was an essential lead of product photography. Caroline played a critical role in helping start our brand from day 1 through our 3rd style & will play an essential role going forward as we grow our brand.”

Janet Ward, QUADS Designs, Co-founder & CEO

“Caroline has excellent organizational skills and a good eye for product. She’s a real problem solver, too. She anticipates obstacles and she’s always ready with a good solution. Plus, Caroline has a huge amount of creativity and integrity and an incredible work ethic.”

Beth Cross, Ariat International, CEO & President

“I worked with Caroline for a few years while Co-owner of a children’s shoe company. She has an unparalleled ability to navigate the intricacies of every stage of the business, from sourcing to design, development, and ultimately sales and marketing. This sets her apart from other consultants.

With years of invaluable experience under her belt, Caroline seamlessly blends her expertise with a genuine understanding of the industry. Collaborating with her was efficient and productive. She brings a refreshing perspective and a warm demeanor to every interaction. Caroline’s holistic approach and keen focus on the broad picture make her an invaluable asset to any team fortunate enough to have her.”

Amie Garcia, Co-Founder, Livie & Luca

“At Ariat, we always said, “Caroline is a helper.” She is very good at facilitating communication between internal departments and external design resources. For someone trying to manage the big picture, it’s extremely helpful to have Caroline who is on top of all the details and everything that’s important about the product you’re working to develop.

Caroline is also is extremely knowledgeable about fashion trends. She’s very observant, with a terrific eye for color, texture and materials, all the fine details that can make or break a product.”

Jack Teague, Ariat International, Senior Vice President

“Caroline’s experience designing for a wide range of companies has been a great asset to Sperry Top-Sider. She has great versatility as a designer, and she knows how to relate her knowledge of market trends and design to the specific needs of our brand.

Caroline has set a new standard for timeliness and organization within our company. Everyone in our corporate sourcing team respects her work very much, and that goes for our factory partners in Asia as well. Caroline is also a total team player. She is passionate about her designs, but always adaptable.”

Craig Reingold, Former President, Sperry Top-Sider