Masterclass Opportunities
IP Science: Brand Protection Masterclass
Los Angeles, CA: May 2024
Virtual: Fall 2024 – contact for more info
OBJECTIVE: to foster collective mentorship and education within the industry. We aspire to bridge the existing gap in Intellectual Property knowledge by providing transparency and an essential coaching platform for learning, defining critical terms, and understanding ownership, technology, and brand protection in an ever-evolving landscape.
Session Description
Bridge the existing gap in Intellectual Property knowledge and footwear culture by providing transparency and an essential coaching platform for learning, defining critical terms, and understanding ownership, technology, and brand protection in an ever-evolving landscape.
IP Science; Brand Elevation and Protection, provides a unique opportunity for attendees to advance the conversation around the future of design. Attendees will engage in an enlightening introduction and interactive dialogue around Intellectual Property that facilitates comprehensive insights related to the fashion and footwear industry as it applies to design creation and innovation, as well as a sneaker brand’s use of the technology to elevate their presence.
We will use relevant real world Intellectual Property stories as case studies to spur conversation and engage with attendees.
What the audience will learn
Learning outcomes for IP Science; Brand Elevation and Protection
- Attendees will be equipped to navigate their Intellectual Property and brand portfolio with tools and resources necessary to enhance product design protection.
- They will be able to define elusive terms like prior art, trade dress, understand the differences between design and utility patents, functionality, learn steps to achieving distinctiveness in the market over time by acquiring secondary meaning as a form of branding and identity.
- The audience will be prepared to identify their own needs as it relates to brand protection if they are looking to launch a start up footwear or fashion brand.
- Participants will gain a comprehensive understanding of the counterfeit craze, and how it applies to current design and the future of design culture.
Masterclass Testimonials
“In the footwear world, we too often see rip-offs which can jade our vision of innovation. The IP Master Class was an excellent tool to teach the fundamentals on how we can protect ourselves as designers and developers from infringement. That knowledge gained, paired with the opportunity it presented to meet and connect with intelligent members of the footwear community made for an excellent program.”
—Kim Thomas, Footwear Industry Consultant
“Looking to expand upon my professional skill set involving branding and counterfeit merchandise, I enrolled in the masterclass to gain more insight about intellectual property. The interactive session provided invaluable information and was an all-encompassing conversation about brand protection.”
—Avelinda Garcia – Fashion Merchandising and Luxury Resale
“This class was incredibly helpful in deepening my understanding of intellectual property and its significance in the design field. I learned not only why protecting my creative work is crucial but also how to effectively do so. The insights gained from this class have given me the confidence to navigate the complexities of IP as I begin my career, ensuring that my designs are safeguarded and that I’m well-prepared for any challenges ahead.”
—Minhwi Kim, Industrial Design Student
